Hitting bikes is definitely not cool. With more and more people picking up the sport of cycling every year, more and more people are getting hit.
The purpose of this site is to teach cyclists how to ride safe, and how to teach drivers to do the same.
Without making light of the tragedies that occur on the road each year, we do want to make the education process fun. Our mission was to create a brand of awareness that would be fun and look cool for anyone that chooses to wear the message.
The goal is to make this site a valuable resource. If you're not laughing, obtaining valuable information, and reinforcing your love for cycling, tell us and we'll improve it.
A portion of all the products will be donated to Dave Zabriskie's Yield To Life Foundation. www.yieldtolife.org
Let's spread the message together, and have fun doing it. We don't need to be angry and agro in doing so. (We don't want to be like angry drivers:)